How to get a Foot in the Allocator’s Door

November 2, 2021

Murano – During the 1970’s, the average consumer saw between 500-1700 ads a day. By 2007, this had risen to over 5,000 ads per day. Today, the average consumer is subject to anywhere from 6,000 to 10,000 ads every day. We now also combine this with LinkedIn, Twitter, WhatsApp, Bloomberg, email, etc. We have become professionals at sorting with very short attention spans and can feel so disconnected from any real issue since if we don’t like what we see or hear, we tend to ignore it. Read more…