Holly Singer


  • HFA Vice President
  • HFA Board of Directors
  • HFA Marketing & PR Committee


  • President, HS Marketing, LLC

Holly Singer is president of HS Marketing, LLC, a marketing communications, public relations and media planning firm specialized in the alternative investment community. Her professional experience has been dedicated to enhancing the marketing communications capabilities of investment managers and service providers in the alternative investment community since she founded the business in 1994. Holly’s work covers the whole spectrum of strategies from the highly liquid end, managed futures, to numerous hedge fund strategies as well as the less liquid private equity investments. Client engagements focus on marketing objectives, communication strategies and visibility opportunities featuring media relations and advertising campaigns, marketing tools, corporate identity / branding systems, positioning, and a variety of dynamic opportunities to be heard, seen and understood.

Holly has been a speaker at numerous industry seminars and conferences and she has authored articles for various publications. Holly earned an MBA in Finance from New York University’s Stern School of Business and a BA in Political Science from Trinity College in Hartford, CT.

Leadership positions within the alternative investment community:

  • Hedge Fund Association (HFA): Board Member & Vice President
  • Managed Funds Association (MFA) – former Editor, MFA Reporter, Chairperson of Editorial Committee, approx. 10 years
  • Mid-Atlantic Hedge Fund Association (MAHFA) – founding board member and officer throughout first 8 years of organization’s life
  • Hedge Connection – BoardRoom Executive