Chris Jones


  • Chairman, HFA Sports & Entertainment Committee


  • CEO, Heart of an Athlete LLC

Christopher Jones is second to none on building solid synergies. According to Jones, “a person’s success is built on his word”. Based in New York, Jones has championed brokering numerous high net worth business ventures in the US, Canada, Bermuda and South America. Possessing over 30 years’ experience consulting and developing business and philanthropic relationships he thrive on win-win results.

Presently a member of the NBA Fathers Association and NFL Alumni Association, he plays an integral role in strategizing partnerships, sponsorships and cross-branding networks. Most recently Jones engineered the Tidal League and Slam Magazine June 2023 NBA Fathers features.

A sports enthusiast and father of a US basketball Olympian, his affinity and service within the sports arena has positioned Jones front and centre of unique business opportunities. Professional athletes respectively seek his guidance for securing financial options that protect and grow their wealth.

Chris Jones also works closely with former professional athletes to enhance their extended revenue by creating and managing celebrity appearances and speaking engagements.

A former consultant to Radius Financial Canada, he was the lead sports and entertainment consultant for the World Investment Alternative Summit (WAIS) previously held in Bermuda. Attracting brokers, prominent sports and media celebrities, the event was a major success. Jones incorporated a sports speakers segment and community outreach component which . successfully captured the attention of government leaders, thereby securing partnership and sponsorship interest towards a consecutive summit.

A world class business traveler, Christopher has strategized top level business ventures across the globe.