Events › Webinars

Capitalizing on the JOBS Act - How To Market Hedge Funds to UHNW Investors & Family Offices

Location: Online Webinar
Contact: Lara Block
Email: lblock@theHFA.org

The passage of the JOBS Act now empowers hedge funds with an arsenal of new choices to accelerate capital raising and stand out from the competition, including print, digital and direct-mail advertising, social media marketing, and media relations. Please join us on August 21, 2013 for Capitalizing on the JOBS Act: How To Market Hedge Funds to UHNW Investors & Family Offices and learn from wealth management experts at the forefront of this new frontier in accredited investor engagement and hedge fund marketing strategies.

In this free webinar, attendees will learn about:

•  Hedge fund brand and image development
•  Print, broadcast, digital and direct-mail advertising
•  Building credibility through media relations
•  Integrating websites, blogs and social media
•  Developing thought leadership programs
•  Creating newsletters and communiqués
•  Business development via conferences and webinars
•  Marketing campaign development and measurement
•  And much more!

Watch recording of webinar from August 21, 2013: https://www.youtube.com/watch?v=Am4lTviGovQ

View slides from webinar: http://www.slideshare.net/aprilrudin/capitalizing-on-the-jobs-act

Hedge Fund Marketing: How to create an effective ad campaign while avoiding regulatory pitfalls.

Location: Online Webinar
Contact: Lara Block
Email: lblock@theHFA.org

The passage of the JOBS Act now empowers hedge funds with many new choices to accelerate capital raising and stand out from the competition, including print, digital and direct-mail advertising, social media marketing, and media relations. Please join us on October 4, 2013 for New Opportunities for Hedge Fund Marketing: how to create an effective ad campaign while avoiding regulatory pitfalls.

In this free webinar, attendees will learn about:

Creating a Comprehensive Advertising and Marketing Campaign
•  How to Advertise without Alienating your existing client base
•  Quantifying Results and Optimizing Campaigns

The JOBS Act – A New Paradigm

•  Private offerings -- Rule 506(b)
•  The new rules – General Advertising/Solicitation -- Rule 506(c)
•  Opportunities & Risks
•  Advertising Rules under the Advisers Act & SEC pronouncements
•  Proposed Additional Rules on Form D and General Solicitation Materials

Watch recording of webinar from October 4, 2013: https://www.youtube.com/watch?v=zDYQTcSwwA4

View slides from webinar: http://files.thehfa.com/HFA_Webinar_10-04-2013_ThankYou/Shulte_LXE_Combined_Presentation.pdf

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